The chart to the left provides the holistic view of understanding how to manage your business, with your customer at the core. At Winsper, we call this model Customer-Driven Business Performance. It established a simple framework yet the implications can have a profound effect on properly organizing sales, marketing, product development, finance and operations centered around your customers.
•Analyze customer profitability to drive increased shareholder value.
•Segment customers using Life Stage Models.
•Identifying the customer conversion.
•Understanding Net Present Value.
•Eliminate customers destroying company profitability.
•Measure Total Cost of Customer AcquisitionTM
•Reorienting customer value propositions to
increase customer satisfaction while reducing wasted costs.
•Focus company resources to measure, manage and optimize
your customer revenue opportunity.
It starts with having a complete understanding of knowing your best customer from the perspective of value, revenue, profitability and advocacy. The graph below outlines the process of customer centricity across all of the stages of the model.
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